Your website can look great and still not generate leads
Looks and lead capture are different things. The diagnostic reviews the second one: how easy you make it for visitors to request a quote, write to you or call you.
Digital Lead Capture Diagnostic
Find out what is keeping your website from winning more clients
A 9-area analysis that includes an advanced SEO analysis: technical, local and AI search visibility. Using Google data and your own website, it tells you what is holding back client acquisition, in order of priority and in the language of your business.
This is the diagnostic of my own website: 77/100 and 5 serious or critical findings.
The Digital Asset: a website that is an asset you own, permanent and alive, working for your business every day.
What decides whether a website brings in clients
A good website is the starting point, not the finish line
These three ideas explain why it pays to measure before investing.
Google and AI assistants already decide who to recommend
Today your clients ask search engines and artificial intelligence assistants. The diagnostic checks whether your website is ready to be found and recommended.
What isn't measured can't be improved
Each area gets a score and a priority order. You know what to tackle first and what can wait.
What it measures
Nine areas, one index
Each area is evaluated with real data and translated into a business reading.
The Digital Asset
How owned, permanent and alive your website is as a business asset.
The Digital Asset: a website that is an asset you own, permanent and alive, working for your business every day.
Speed and experience
How fast it loads and how comfortable it is to use on a phone.
Lead capture
Whether visitors can easily find how to contact you.
Local presence and Google Maps
How people searching in your area find and see you.
Visibility in AI search
Whether AI assistants can read your website, understand it and recommend it.
Content and relevance
Whether your website answers what your clients actually ask.
Technical health
Whether it is built so search engines and people can move through it without obstacles.
Structured data
Whether search engines receive your business data in an orderly way.
Image optimization
Whether your images look good without slowing the site down.
How it works
You share an address. I do the rest.
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1
You share your website address
I need no access or passwords: everything is measured from the outside.
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2
I analyze nine areas
Using Google data, your Maps listing and your own website.
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3
You receive your executive report
Online and ready to share with your team.
- Basic diagnostic: Delivered within 24 hours after payment.
- Digital Asset Audit: Delivered within 5 business days after payment.
Results
Owned platforms that deliver results
Two projects that show what building a digital asset of your own means.
+350% audience growth since launch
Colegio de Ingenieros Civiles de Cancún
Portal with online registrations and sponsorships managed online.
ingenierosciviles.org
92% of contacts arrive through organic search
Grupo INSET
Four companies on one shared infrastructure, with an integrated CRM.
inset.mx
Diego Hernán Álvarez Over 20 years in technology and media.
The two versions
What each one includes
Start with the basic diagnostic or go straight to the full audit.
| What is included | Basic diagnostic | Digital Asset Audit |
|---|---|---|
| Overall index and score by category | Included | Included |
| Findings ranked by severity | Included | Included |
| Technical metrics with their interpretation | Included | Included |
| How to fix each finding, step by step | Not included | Included |
| Comparison with 2–3 direct competitors | Not included | Included |
| Full study of searches and rankings | Not included | Included |
| Action plan for every finding | Critical and serious only | Included |
| Technical appendix for your team | Not included | Included |
| 30-minute session to go over it | Not included | Included |
| 90-day verification diagnostic: before and after | Not included | Included |
Pricing
Choose how to start
The Audit includes everything in the basic diagnostic and what you need to go from finding to solution. It is the foundation for building The Digital Asset: a website that is an asset you own, permanent and alive, working for your business every day.
Basic diagnostic
$2,900 MXNfinal price
Overall index and score by category, findings ranked by severity, metrics explained in business language and the plan for critical and serious issues.
Buy the basic diagnosticDigital Asset Audit
- Everything in the basic diagnosticIndex, findings by severity and interpreted metrics
- How to fix each finding, step by step
- Comparison with 2–3 direct competitors
- Full study of searches and rankings
- Action plan for every finding
- Technical appendix for your team
- 30-minute session to review the report
- 90-day verification: before and after
$9,900 MXN
$5,940 MXN
final price
If you hire me for your platform's evolution within the following 60 days, 100% of what you paid is credited.
Prices in Mexican pesos. The published price is the final price.
Frequently Asked Questions
What everyone asks first
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No. Everything is measured from the outside, with public tools and Google data. I need no passwords or access.
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The basic diagnostic is delivered within 24 hours after payment. The Digital Asset Audit is delivered within 5 business days after payment.
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I go over it with you if you want. If you decide to move forward, the Audit includes a complete plan and, if you hire the evolution of your platform within the following 60 days, 100% of what you paid is credited.
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Yes. The diagnostic is platform-independent: it measures how your website performs for your visitors and for Google.
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It is a website that is an asset you own, permanent and alive, working for your business every day.
Would you rather talk it over first?
Tell me about your case and I will tell you which version suits you.
I'd like to talk