What a school, a hotel, and a construction company have in common
Three industries with no apparent connection arrive at the same problem: they depend on tools that do not belong to them. Here is the idea that connects everything I write on this blog.
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Facebook Was Perfect Once Too.
The pattern is so predictable it has a name: enshittification. If you build your business on other people's tools, one day they will stop working for you. This is the lesson I learned from Facebook, and it applies to everything you use today.
Construiste el mejor DMC de México. ¿Tu plataforma digital lo sabe?
Varias décadas de operación, cinco divisiones, relaciones con los resorts más exclusivos del mundo. Pero cuando un travel advisor googlea, tu invisibilidad digital te cuesta el negocio. Descubre por qué una plataforma concebida para evolucionar es la decisión estratégica que diferencia a los DMC que crecen de los que se estancan.
From idea to presentation in minutes: how to make slides with Claude
You don't need complicated design tools. Learn how to ask Claude to generate professional HTML + CSS presentations, ready to use in your browser. Full control, speed, design freedom.
Experiences That Evolve
Luxury travel isn't sold — it's experienced. This series explores how hospitality companies, DMCs, and tour operators that chose to build their own digital ecosystem stopped depending on third parties and started building something that truly belongs to them: their presence, their audience, their legacy.
Renovaste tu imagen. En tres años, volverás a empezar
El ciclo de renovación digital en empresas turísticas de lujo sigue un patrón predecible: rebrand, lanzamiento, obsolescencia. No es un problema de diseño. Es un problema de cómo se concibe el proyecto desde el inicio.
Construiste el mejor DMC de México. ¿Tu plataforma digital lo sabe?
Varias décadas de operación, cinco divisiones, relaciones con los resorts más exclusivos del mundo. Pero cuando un travel advisor googlea, tu invisibilidad digital te cuesta el negocio. Descubre por qué una plataforma concebida para evolucionar es la decisión estratégica que diferencia a los DMC que crecen de los que se estancan.
The Institution That Learns
Educational institutions that grow don't do it by accident. This series explores how schools and universities that chose to take control of their digital ecosystem stopped updating brochures and started building platforms that work every day.
Education: Your Website Should Work for Your Institution Every Day. Does It?
Your institution has a digital presence, but does that presence truly belong to you? Borrowed social media, scattered tools, dispersed data. Discover how a tailor-made platform can become the operational and communication hub your school or university needs.
Education: What Your Platform Can Do When It Truly Is Yours
In the first part of this series, I talked about the problem: scattered data, manual processes, disconnected tools. Now I'll show you what the solution looks like from the inside: a proprietary platform that unifies everything your institution does, without relying on third parties.
The software you never bought
Every company that has run on subscription software for years ended up building what the tool didn't cover: parallel spreadsheets, manual steps, reports someone assembles by hand every week. Three articles on how to read those workarounds, how to tell whether they're worth turning into a system of your own, and where to start if the answer is yes.
The Excel Nobody Asked For
Someone on your team manually maintains a file no system generates, and half the operation now depends on it. It describes, in more detail than any requirements document, the software your company needed but never got built.
Tres preguntas antes de aceptar un presupuesto
Tres cotizaciones para el mismo proyecto: una cuesta la mitad que las otras. Sin saber qué omitió el más barato, decides. Este artículo te da las tres preguntas que separan una inversión digital de una compra que tendrás que repetir.
How to start a custom system without risking everything at once
You don't have to build it all at once. The fear of a large, expensive project is well-founded, but the approach has changed. Start with the process that takes the most time from your team, get it running in weeks, and the system grows from there.
